09:30-17:00
PDF Outline
Who is it for?
This course is for managers who need to build and implement an effective strategic plan
Why you should attend
By attending this course you will be able to:
- Understand the main ways that organisations develop their strategies, and to apply the theory to your particular company
- Analyse your competitors, your customers and their likely future needs, the different parts of your market, and potential new markets
- Write a business plan
What you will learn
Where are we now?
- Core competencies
- Understanding value
- Do we currently sell all products / services to all customers?
- How secure is our current position?
- Making SWOT meaningful - internal and external factors
- What is our competition doing, and going to do next?
Where do we want to be?
- The future of technology - PESTEL analysis
- The future of customers' needs
- What are the profitable / growth segments?
- Unexplored market segments
- New products / services / technologies we could develop
- Synergy of parts of the business making up the whole
How do we get there?
- Ansoff and the risks of new products in new markets
- Options for growth: organic, merge, acquire
- Lowest cost producer vs Premium strategy / Niches
- Diversification - vertical (up or down), horizontal
- Case studies - successful and unsuccessful
Writing a business plan
- Template with main headings
- Timeline for 5 years of revenues and costs
- Resource plan
- Marketing plan
- Communication to all involved
Do I need to bring anything with me?
There is no need to prepare anything beforehand for this course. Refreshments and a buffet lunch will be provided.
Want to upgrade to a management qualification?
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Complete just one assignment to receive a CMI Award in Management for only £152 more! |
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Or, go further and include this as part of a Certificate or Diploma programme
Certificate registration - £288
Diploma registration - £695 |
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Contact us on 01202 937600 for more details
