01202 937607

Marketing

Marketing
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Deliver a profit focused marketing plan

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Who is it for?

This course is for managers who need to up their game when it comes to promoting and growing their ability to find, keep and develop customers

Why you should attend

By attending this course you will be able to:

• Understand how marketing is much more than selling or PR, important though those two
  activities are
• Make the right decisions on pricing, new product development, and channels to market
• Judge how much to spend on promotion and how to best use the money spent
• Construct a marketing plan for your company

What you will learn

How does marketing differ from selling?

• Reactive vs. proactive approaches
• Product led or market led?
• Understanding your customers: segmentation
• Understanding your image and brand relative to our competitors
• Differentiation, niches
• Absolute and relative market share

The main marketing techniques

• The Four P's
• Ansoff, new markets and products
• Product life cycles & the need to develop new products in good time
• The Boston Matrix
• Place - channels to market, and their pros and cons
• The concept of barriers to entry

Pricing

• The relationship between price, volume, costs, and profit.
• Elasticity of demand
• The importance of margins
• Three main processes by which prices can be set
• Six pricing tactics (skimming, regional testing etc)

Different approaches to promotion

• The purpose of promotion
• The main decisions - Medium / Message / Money
• How to estimate one's optimum marketing spend
• Measuring return on marketing investment
• Advertising - AIDA etc.
• Bringing it all together in a marketing plan

Do I need to bring anything with me?

There is no need to prepare anything beforehand for this course. Refreshments and a buffet lunch will be provided

Want to upgrade to a management qualification?

Complete just one assignment to receive a CMI Award in Management for only £152 more!
Or, go further and include this as part of a Certificate or Diploma programme Certificate registration  - £288 Diploma registration - £695

Contact us on 01202 937600 for more details

PERSONAL EFFECTIVENESS COURSES Time Management People Management Presentations Decisions Project Resources Assertiveness	LEADERSHIP EFFECTIVENESS COURSES Influencing Coaching Innovation Leadership Change Teams Performance	COMMERCIAL EFFECTIVENESS COURSES Selling Negotiation Finance Marketing Customers Strategy Bid, Tender, Pitch	GETTING SOCIAL Twitter Tip of the month Facebook Linked In
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